Studying for a Masters degree is a commitment, and we know you’re doing it for a reason. You want a course with the potential to launch you into new opportunities. At ARU, everything you learn has meaning and purpose. Marketing is a creative, fast-paced environment and we’re continually optimising our course content to reflect what’s happening in the world of business. You’ll be able to use your newly acquired skills and experience in your marketing career. As well exploring the art and science of marketing, we focus on its practical application. You’ll be challenged to think on your feet during a Marketing Strategy Simulation module, as you adapt quickly to real-life scenarios. You’ll also explore digital communications – essential in modern marketing practice – by looking at new and emerging trends, practices and platforms. And you’ll learn to think big, and think international. Studying alongside students from around the world, you’ll learn how products and