With a keen interest in business, you’ll recognise the practices of entrepreneurship – play, empathy, creation, experimentation and reflection. You can relate your experiences to the field of entrepreneurship to build a successful organisation. Study with us in Cambridge, and gain an understanding of the cultural, political and social contexts that organisations operate within. Discover how economic forces affect and influence organisational practices, and engage in several exercises designed to develop your ability to practice reflection in an entrepreneurial context. Examine the nature of reflective learning, noting its evolution, and analyse several reflective frameworks – plus assess your entrepreneurial character. Explore the fields of management and strategy, noting how strategic analysis and formulation contribute to an organisation’s performance. Study the financial element in decision making and the techniques that may be used to assist informed management decisions. As a postgraduate student at ARU, you’ll learn skills which will lead to you being able to design, test and deliver products and services that customers want.